A synthesis of research on the marketing-sales interface : 1984-2020
Year of publication: |
2022
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Authors: | Chernetsky, Victor V. ; Hughes, Douglas E. ; Schrock, Wyatt A. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 159-181
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Subject: | Cross-functional collaboration | Literature review | Marketing performance | Marketing-sales interface | Research trends | Sales performance | Bibliometrie | Bibliometrics | Marketing | Performance-Messung | Performance measurement | Marktforschung | Market research | Verkaufspersonal | Salespeople | Verkauf | Selling |
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