We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …

of individuals to information. Goods advertising is competing with political information for people's attention. This …

of individuals to information. Goods advertising is competing with political information for people's attention. This …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

This study investigates the effect of financial perception and behaviour on; (a) general accounts and services, (b … three estimations support the hypothesis that financial perception has a greater effect on the decision to access and use … behaviour is greater than financial perception when making decisions on the take-up and use of investment financial services. It …

We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions … view that advertising is persuasive. …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

, sellers must advertise to inform those consumers about price cuts. If advertising is costly, relative to single period profit …, advertising is profitable only if the cost cut is likely to persist, but not if it is likely to be short lived. Thus, if sellers …

–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that … attributes—is disclosed, and that partial information disclosure is the optimal mode of advertising for a monopolistic firm. This …