Cause-related marketing as part of corporate social responsibility, becomes an increasingly used tool by companies operating in the market. Many studies have shown the benefits of cause related marketing campaigns, including attracting new customers, increasing sales of products or services,...

For the past few decades, because of the environmental hazards, green purchase has been subject to wide ranges of studies. Subsequently, understanding the intellectual structure of the green purchase behaviour is increasingly becoming important. This study investigates the citation in green...

Das Thema Nachhaltigkeit hat in den letzten Jahren an Präsenz gewonnen und ist heutzutage in aller Munde. Auch in der Wirtschaft wird das Thema leidenschaftlich diskutiert, denn allgemein herrscht die Meinung, dass Nachhaltigkeit zu Wettbewerbsvorteilen führen kann. In der...

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....

This paper aims to examine consumer behaviour towards, and the willingness to adopt, 'green steel' in the automotive sector. Semi-structured interviews were held with experts from global, regional and country-specific industry associations and automakers. This paper appraises potential demand...

The notion of smart and sustainable cities offers an integrated and holistic approach to urbanism by aiming to achieve the long-term goals of urban sustainability and resilience. In essence, a smart and sustainable city is an urban locality that functions as a robust system of systems with...

We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on corporate social responsibility (CSR) and firms simultaneously decide the price, advertising intensity and the investment in CSR. While advertising increases consumers' perception...

This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...

The importance of growing economic powerhouses like India and China is increasing. Consequently, cost effective products and services and therefore, Frugal Innovations provide attractive business opportunities for globally operating companies. However, not all organizations seem to recognize...