Today's omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper …-personalization strategy when real-time touchpoints are linked to a customer Master Data Management that integrates the three types of customer …

must understand how the customer decision journey has changed and they have to map and explore those new touchpoints, which …

reduced decision-making time, touchpoints have gained additional importance by yielding customer loyalty. Yet the existing … digital marketing strategy built around touchpoints and customer loyalty. This is especially relevant for B2B companies, which … developed. The framework aims to increase customer loyalty and focuses on channels/touchpoints, assets, skills, audience and …

Museums have many different goals beyond efficiency such as social equity, financial revenue, attracting donors and …

Contemporary museums are much more than places devoted to the placement and the exhibition of collections and art works … purpose. The main purpose of implementation of 3D technology in museums and art galleries business practice is to create … of study that has been undertaken in order to explore use of virtual technology in museums and art galleries in the area …

access to all museums. Our model distinguishes two stages, referring to the determination of the number of trips and … the residential location of the visitor. The ranking of museums on the basis of their estimated attractiveness differs …

-based Translog input distance function with a data set of Danish museums. These museums have more control over their inputs than over …

across the United States to take part in in-depth semi-structured phone interviews to fulfill the research goals. Museums …