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The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business

Munteanu, Claudiu-Catalin; Florea, Dorian-Laurentiu; … - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 58-72

communications define brand reputation in the eyes of consumers, thus influencing perceived corporate social responsibility. As a … in order to help organizations provide better services and protection for consumers. We examined how brand reputation is … analyzes how under normal consumption circumstances, consumers' experiences related to faulty products can influence brand …

Persistent link: https://www.econbiz.de/10011724840

Self-Serving Behavior in Price-Quality Competition

Halbheer, Daniel; Bertini, Marco; Koenigsberg, Oded - 2013

Managers like to think well of themselves, and of the firms that employ them. However, positive illusions can bias a manager's evaluation of market outcomes, self-servingly crediting success on the superior quality of one's own product but blaming failure on the aggressive price of a...

Persistent link: https://www.econbiz.de/10010329368

Explicit evidence of an implicit contract

Young, Andrew T.; Levy, Daniel - 2013

We thank three anonymous referees for thoughtful comments and suggestions which we found very constructive and helpful. We are particularly grateful to the editor, Al Klevorick, for his advice and painstaking guidance through the multiple revision process. We thank Robert Barsky, Susanto Basu,...

Persistent link: https://www.econbiz.de/10010336017

End of 9-Endings, Price Recall, and Price Perceptions

Snir, Avichai; Levy, Daniel; Chen, Haipeng - In: Economics Letters 155 (2017), pp. 157-163

Prices that end with 9, also known as psychological price points, are common, comprising about 70% of the retail prices. They are also more rigid than other prices. We take advantage of a natural experiment to document an emergence of a new price ending that has the same effects as 9-endings. In...

Persistent link: https://www.econbiz.de/10011630697

The Role of Wholesalers in International Distribution: Transaction Cost Effects

Todorova, Tamara; Iliev, Ivan - 1999

The paper focuses on the role of wholesaling in the establishment of international distribution channels with respect to the transaction costs associated with the sale of goods on the international market. The first part of the paper is devoted to the peculiarities and conditions of the domestic...

Persistent link: https://www.econbiz.de/10011643083

The impact of a trend pattern for sustainable marketing budgets on turnover dynamics (a case study)

Capatina, Alexandru; Micu, Adrian; Cristache, Nicoleta; … - In: Contemporary Economics 11 (2017) 3, pp. 287-302

In business practice, sustainable marketing seeks to meet environmental and social sustainability needs. Sustainable marketing budgets should create a balance between market needs and the need to use existing resources as rationally as possible. By recognizing that certain internal and external...

Persistent link: https://www.econbiz.de/10011995307

Accounting and marketing dimensions of innovations

Dyhdalewicz, Anna; Widelska, Urszula - In: e-Finanse: Financial Internet Quarterly 13 (2017) 2, pp. 1-13

Innovations are an important, although imprecise conceptual category. They are perceived differently depending on the accepted scientific perspective. The article verifies the concept of innovation in terms of marketing and accounting. The main aim of the paper is to identify problems and...

Persistent link: https://www.econbiz.de/10012011805

Pricing as a Strategic Capability

Dutta, Shantanu; Bergen, Mark; Levy, Daniel; Ritson, Mark; … - In: MIT Sloan Management Review 43 (2002) 3 (April 15, 2002), pp. 61-66

Companies that know how to set the right prices for their products and services understand that pricing isn’t simply a matter of good tactics. By investing in specific areas of organizational capital, they’ve made it a strategic weapon that competitors can only envy.

Persistent link: https://www.econbiz.de/10012120363

Price Adjustment at Multiproduct Retailers

Levy, Daniel; Dutta, Shantanu; Bergen, Mark; Venable, Robert - In: Managerial and Decision Economics 19 (1998) 2, pp. 81-120

We empirically study the price adjustment process at multiproduct retail stores. We use a unique store level data set for five large supermarket and one drugstore chains in the USA, to document the exact process required to change prices. Our data set allows us to study this process in great...

Persistent link: https://www.econbiz.de/10012140548

Holiday Non-Price Rigidity and Cost of Adjustment

Müller, Georg; Bergen, Mark; Dutta, Shantanu; Levy, Daniel - In: Managerial and Decision Economics 28 (2007) 7 (Special Issue: Price Rigidity and Flexibility: New Empirical Evidence), pp. 817-832

There has been increasing interest in understanding how firms undertake non‐price adjustment activities, especially in situations where prices may be rigid despite changes in market conditions. Using scanner price data for over 4500 different food products from a large US supermarket chain, we...

Persistent link: https://www.econbiz.de/10012140551

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