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Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination
Stojanovic, Igor
;
Andreu, Luisa
;
Curras-Perez, Rafael
- In:
European Journal of Management and Business Economics …
27
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011946147
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