Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination
| Year of publication: |
2018
|
|---|---|
| Authors: | Stojanovic, Igor ; Andreu, Luisa ; Curras-Perez, Rafael |
| Published in: |
European Journal of Management and Business Economics (EJM&BE). - Bingley : Emerald, ISSN 2444-8451. - Vol. 27.2018, 1, p. 83-100
|
| Publisher: |
Bingley : Emerald |
| Subject: | Social media | Brand equity | WOM | eWOM | Tourism destination image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.1108/EJMBE-11-2017-0049 [DOI] 1019746912 [GVK] hdl:10419/190552 [Handle] |
| Classification: | F31 - Foreign Exchange ; G15 - International Financial Markets ; q02 |
| Source: |
Persistent link: https://www.econbiz.de/10011946147