Showing 1 - 10 of 1,852
In the current competitive scenario, the banking industry must contend with multiple challenges tied to regulations, legacy systems, disruptive models/technologies, new competitors, and a restive customer base, while simultaneously pursuing new strategies for sustainable growth. Banking...
Persistent link: https://www.econbiz.de/10014323783
Foss (2012) provides an informed and informative comment on my article 'Trust, Personal Moral Codes, and the Resource …
Persistent link: https://www.econbiz.de/10010436086
This paper empirically investigates the relationship between individual trust in financial institutions and individual … to trust these institutions with their money. Moreover, we find that this relationship holds for different banks and … financial institutions offering services in low-income areas and that differences in trust can be explained to some extent by …
Persistent link: https://www.econbiz.de/10010352820
Trust and participation in social networks are inherently interrelated. We make use of India's demonetization policy … trust. We use first-hand quantitative and qualitative data from rural South India and control for individual characteristics … (personality traits, cognitive ability) that could influence network formation and trust, finding that social interactions have a …
Persistent link: https://www.econbiz.de/10012207831
consistent with household self-reports. Several experiments find that trust plays an important role in the decision to purchase …
Persistent link: https://www.econbiz.de/10010283568
. How do participatory programmes that specifically target women affect community trust and cohesion? This question is … Bihar, India. Field experiments and surveys in 40 villages in Bihar reveal that JEEViKA is associated with significantly … greater trust by and towards women suggesting an important role for community programmes in building economic relationships …
Persistent link: https://www.econbiz.de/10011532390
This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores …
Persistent link: https://www.econbiz.de/10010491296
stores supermarkets and hypermarkets in the fast growing food and grocery retailing in India. The study is purely based on …-disguised questionnaire from sixty different food and grocery stores from twin cities of Secunderabad and Hyderabad in Andhra Pradesh in India … published academic literature and empirical findings relating to store format choice behaviour in grocery retailing in India …
Persistent link: https://www.econbiz.de/10010280583
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10011419924
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every respect but brand. The model is based on...
Persistent link: https://www.econbiz.de/10010327746