PlayStation is the market leader of the console industry, with over 90 million active users registered on their platform. It is a remarkable feat to appeal to so many consumers and keep them interested. This study reveals the results of an online survey on 600 Romanian PlayStation console users....

Numerous research studies of the various companies' business practices indicate a strong relationship between customer satisfaction, as an overall positive response generated after the use of the specific product or service, and their intention to continue using the products/services of the...

Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase...

Das Ombudsmannverfahren des Bundesverbandes deutscher Banken feiert am 1. Juli 2002 sein zehnjähriges Jubiläum. Das Jubiläum liefert eine willkommene Gelegenheit zur kritischen Bestandsaufnahme. Zudem soll der tiefergehenden Frage nachgegangen werden, ob sich die mit der Einführung des...

Not only the horse as a living creature, but also equestrian sport, has a positive influence on the general upbringing and development of young people. Although equestrian sport still exerts a strong fascination, it is becoming more difficult to inspire young people to take part in this...

El objetivo del presente trabajo es presentar las relaciones entre imagen de marca corporativa (CBI), satisfacción y lealtad en el contexto de una Escuela de Negocios de la Argentina. Se proponen y validan tres hipótesis en este estudio: (1) la imagen de marca es un antecedente de la...

This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking...

Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market will be rewarding for the multinationals. But the...

The aim of this research study is to determine the satisfaction level of banking customers regarding quality of different services provided by their bank and their loyalty with the respective bank. Service quality is studied within a spectrum of different dimensions. An effort is also made to...

Purpose: This research aim to investigate the influence of service quality attributes towards customers' loyalty on health insurance products. In addition, this research also tested the mediation role of perceived value in between service quality and customers' loyalty on health insurance...