emerging and developing countries. This fact is surprising considering the background of relatively low local advertising … marketing industry of how to benefit from them. …

In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make … buyers aware of products. However, the effective marketing strategy is often subtle since marketing tactics can make buyers … cautious. This paper provides a framework to analyze an effective marketing strategy to persuade an inattentive buyer in an …

are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical … factors for viral marketing, an Internet-based 'word-of-mouth' marketing technique. Based on existing knowledge, five types of … viral marketing factors that may critically influence the success of viral marketing campaigns are identified. These factors …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

Schluss werden geeignete Computerprogramme benannt und Möglichkeiten des Einsatzes der MDS im Marketing kurz vorgetragen. In … möglich. Teil 2 wird dann die Anwendung der MDS in den verschiedenen Bereichen des Marketing, wie bspw. Analyse des Images … scaling (MDS)'. These methods play a significant role in professional marketing. The article begins with some examples and …

Contract growing has been defined as an agreement between farmers and processing and/or marketing firms under forward … such, it offers a solution to a number of production and marketing problems that lead to low farm productivity and … on how contract growing can address various marketing and production problems in the farm sector. This is demonstrated in …