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A brand price image consists of associations related to the price positioning of a brand's product portfolio and has a filter function for price search and brand consideration. The branding literature usually analyzes brand images in general and a few studies have discussed variables related to...
Persistent link: https://www.econbiz.de/10015209888
The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To achieve this objective most efficiently, firms strengthen their technological capabilities, acquire external knowledge in a number of different ways, and optimize their...
Persistent link: https://www.econbiz.de/10010460705
different suppliers, users, channels, products and brands. More specifically, it suggests drawing a stronger distinction between …
Persistent link: https://www.econbiz.de/10011430199
In this article, we seek to contribute to cultural-economic geography debates on the social construction of economic value. We widen the focus on already well-studied associations between branded commodities and other entities representing nonmonetary values by also considering what we refer to...
Persistent link: https://www.econbiz.de/10012182858
to the performance of brands. On average, foreign ownership tends to raise costs and lower appeal. Using the estimated …
Persistent link: https://www.econbiz.de/10012604831
least in creative department. Extrinsic and intrinsic motivation stand for essential aspects in challenging new resources of …
Persistent link: https://www.econbiz.de/10011920431
firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We …
Persistent link: https://www.econbiz.de/10015096993
heat strain considering the modifying effects of clothing and heat acclimation using a database of 564 climatic chamber … all heat strain parameters. This underestimation error was only moderately influenced by clothing and heat acclimation … assessment for work shifts with high activity levels or with protective clothing. …
Persistent link: https://www.econbiz.de/10015210013
The article aims to review the changes that have taken place in the European and global TCLF (Textiles-Clothing …
Persistent link: https://www.econbiz.de/10014516359
clothing sector accounts for the largest share in trade between India and Pakistan chiefly because of the similarities in … culture and the importance of the sector in their economies. However, the level of bilateral trade in textile and clothing at … intra-industry trade between the countries. The textile and clothing items account for 5.7 percent of the items in Pakistan …
Persistent link: https://www.econbiz.de/10011807865