Filip, Alina; Anghel, Laurentiu-Dan - In: Amfiteatru Economic Journal 11 (2009) 26, pp. 288-297
The present paper presents the methodology and the main results of a quantitative study applied on a sample of 1010 respondents, in the Romanian banking industry. The aim of the study was to research the customer level of loyalty toward Romanian organizations acting in the retail banking sector....