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The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in …
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finding is that incidence of vulnerability is the highest when consumers face complex advertising or when consumers do not …
Persistent link: https://www.econbiz.de/10012036387
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in the European Union. Many factors influence the diffusion of this epidemic: food advertising is certainly a significant … the exposure to advertising and marketing influences children diet behaviour; existing regulations in food and beverages …
Persistent link: https://www.econbiz.de/10011715240
This study about legal and commercial guarantees, funded by the European Union in the frame of the EU Consumer Programme (2014-2020), looks at the extent to which sellers are aware of, and comply with, relevant EU legislation; the way in which legal and commercial guarantees are communicated to...
Persistent link: https://www.econbiz.de/10011998854
The overall purpose of this Behavioural Study on the Transparency of Online Platforms is to understand the impact of enhanced transparency on consumer trust and behaviour in searching and selecting goods and services on online platforms in three specific areas: Area #1: The general criteria used...
Persistent link: https://www.econbiz.de/10012036382
Previous research has shown that when buying products and services online, the vast majority of consumers accept Terms and Conditions (T&Cs) without even reading them. The current research examined effects of interventions aimed at making consumers aware of the quality of such T&Cs. This was...
Persistent link: https://www.econbiz.de/10012036390
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