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The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could...
Persistent link: https://www.econbiz.de/10012036381
The study examines the incidence of vulnerability across the EU28 and Iceland and Norway, and the factors explaining any observed vulnerability. The study uses a range of information sources (literature review, stakeholder interviews, consumer survey and consumer experiments in five countries)...
Persistent link: https://www.econbiz.de/10012036387
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Childhood obesity and overweight children are serious and widespread problems in developed countries and in particular in the European Union. Many factors influence the diffusion of this epidemic: food advertising is certainly a significant factor. This study, based on existing data and...
Persistent link: https://www.econbiz.de/10011715240
Dies ist die Kurzfassung des Sechsten Berichts des Europäischen Beobachtungsnetzes für KMU. Das Projekt wurde 1992 von der Europäischen Kommission ins Leben gerufen. Ziel des Projekts ist es, einen unabhängigen Bericht zu erstellen, der einen strukturierten und aktuellen Überblick über die...
Persistent link: https://www.econbiz.de/10009635875
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