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"The study was commissioned by DG XIII of the European Commission in support of the reporting on Directive 95/47 on the use of standards for the transmission of television signals. Its objective is to provide market data and to monitor the development of digital TV in the 15 countries of the...
Persistent link: https://www.econbiz.de/10009641025
"Kulturelle Vielfalt und pulsierende Kreativität sind Europas Markenzeichen. Der europäische audiovisuelle Sektor, dessen Wert auf rund €96 Milliarden geschätzt wird und der über 1.100 Filmproduktionen pro Jahr erzeugt, verkörpert wahrscheinlich am besten diese Werte. Allerdings wird nur...
Persistent link: https://www.econbiz.de/10009640995
The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in …
Persistent link: https://www.econbiz.de/10012036381
finding is that incidence of vulnerability is the highest when consumers face complex advertising or when consumers do not …
Persistent link: https://www.econbiz.de/10012036387
Persistent link: https://www.econbiz.de/10009638567
Persistent link: https://www.econbiz.de/10009641115
in the European Union. Many factors influence the diffusion of this epidemic: food advertising is certainly a significant … the exposure to advertising and marketing influences children diet behaviour; existing regulations in food and beverages …
Persistent link: https://www.econbiz.de/10011715240