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The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in …
Persistent link: https://www.econbiz.de/10012036381
finding is that incidence of vulnerability is the highest when consumers face complex advertising or when consumers do not …
Persistent link: https://www.econbiz.de/10012036387
Persistent link: https://www.econbiz.de/10009638567
Persistent link: https://www.econbiz.de/10009641115
the exposure to advertising and marketing influences children diet behaviour; existing regulations in food and beverages … in the European Union. Many factors influence the diffusion of this epidemic: food advertising is certainly a significant … marketing towards children and the impact of production and distribution on children's obesity. This paper is committed to …
Persistent link: https://www.econbiz.de/10011715240
"The study was commissioned by DG XIII of the European Commission in support of the reporting on Directive 95/47 on the use of standards for the transmission of television signals. Its objective is to provide market data and to monitor the development of digital TV in the 15 countries of the...
Persistent link: https://www.econbiz.de/10009641025
This guide shows how a life cycle approach can be used to identify and reduce the environmental and health impacts of the products we use. It underlines the importance of considering these issues across the entire life cycle of a product and sets them within the context of policy development,...
Persistent link: https://www.econbiz.de/10009640202
This Country Focus studies the development of private consumption in France during the decade before the crisis. Are French consumers greater spendthrifts than their European fellows? In this paper, we estimate a consumption function to show that strong growth of private consumption in France...
Persistent link: https://www.econbiz.de/10009641052
In Germany private consumption virtually stagnated for nearly a decade and clearly lagged behind GDP growth. This Country Focus uses the estimation of a consumption function to show that the drop in employment is the most important factor behind the reluctance to consume in the first half of...
Persistent link: https://www.econbiz.de/10009641101