Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumerism : search for the c...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
66
Language
All
Undetermined
64
English
2
Author
All
Day, George S.
39
Aaker, David A.
18
Schoemaker, Paul J.H.
10
Aaker, David
5
Day, George
5
Jacobson, Robert
4
Joachimsthaler, Erich
4
Darroch, Jenny
2
Slater, Stan
2
Adams, Marjorie E.
1
Anderson, Erin
1
Bens, Katrina J.
1
Deighton, John
1
Derber, Charles
1
Dougherty, Deborah
1
Fein, Adam J.
1
Gold, Bela
1
Gummesson, Evert
1
Howland, Samantha
1
Hunt, Shelby D.
1
Joachimster, Erich
1
Joachimsthale, Erich
1
Joachimsthaler, Erich A.
1
Kover, Arthur J.
1
Kuczmarski, Thomas D.
1
Lima, Marcos
1
McGahan, Anita M.
1
Melillo, Larry
1
Montgomery, David B.
1
Moorman, Christine
1
Narayandas, Das
1
Nedungadi, Prakash
1
Parayre, Roch
1
Prahalad, C.K.
1
Rangan, V.Kasturi
1
Reibstein, David J.
1
Ruppersberger, Gregg
1
Rust, Roland T.
1
Schoemaker, Paul
1
Shugan, Steven M.
1
more ...
less ...
Published in...
All
California management review : CMR
9
Harvard business review : HBR
6
Journal of marketing
6
MIT sloan management review
6
Journal of the Academy of Marketing Science
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Harvard-Business-Manager : das Wissen der Besten
3
Operations research, Management science : OR MS ; the international literature digest
3
Sloan management review
3
Business strategy review
2
Journal of marketing research : JMR
2
Long range planning : LRP ; international journal of strategic management
2
MSI reports : working paper series
2
Strategy & leadership : a publication of Strategic Leadership Forum
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
1
European management journal : publ. twice a year for the Scottish Business School
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Journal of accounting & economics
1
Journal of advertising research
1
Journal of property management : JPM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
179
USB Cologne (EcoSocSci)
57
RePEc
11
Other ZBW resources
5
BASE
1
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A Guide to Consumerism - What is it, where did it come from, and where is it going? A reprint article from the Journal of Marketing.
Day, George S.
;
Aaker, David A.
- In:
Marketing management : a quarterly business management …
6
(
1997
)
1
,
pp. 44
Persistent link: https://www.econbiz.de/10007250811
Saved in:
2
Creating a superior customer-relating capability : Report No. 03-101
Day, George S.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009893383
Saved in:
3
Aligning the organization with the market : Report No. 05-110
Day, George S.
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009893445
Saved in:
4
Regaining customer relevance: the outside-in turnaround
Day, George
;
Moorman, Christine
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
4
,
pp. 17-23
Persistent link: https://www.econbiz.de/10010151610
Saved in:
5
A tribute to Peter Drucker: editors’ introduction to the special issue
Darroch, Jenny
;
Day, George
;
Slater, Stan
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10008210614
Saved in:
6
Guest Editorial: Is Marketing Academia Losing Its Way?
Reibstein, David J.
;
Day, George
;
Wind, Jerry
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10008271561
Saved in:
7
Call for Papers: Special Issue of the Journal of the Academy of Marketing Science-A Tribute to Peter Drucker
Day, George
;
Slater, Stan
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
3
,
pp. 468
Persistent link: https://www.econbiz.de/10007263737
Saved in:
8
Aligning Organizational Structure to the Market
Day, George
- In:
Business strategy review
10
(
1999
)
3
,
pp. 33-46
Persistent link: https://www.econbiz.de/10007184562
Saved in:
9
Myopic management behavior with efficient, but imperfect, financial markets: A comparison of information asymmetries in the U.S. and Japan
Jacobson, Robert
;
Aaker, David
- In:
Journal of accounting & economics
16
(
1993
)
4
,
pp. 383-406
Persistent link: https://www.econbiz.de/10006807267
Saved in:
10
Innovation: Brand It or Lose It
Aaker, David
- In:
California management review : CMR
50
(
2007
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10007885073
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
