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Regaining the Health of a Nation:
Berry, Leonard L.; Seiders, Kathleen; Hergenroeder, … - In: Organizational dynamics : a quarterly review of … 35 (2006) 4, pp. 341-356
Persistent link: https://www.econbiz.de/10007302457
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Service Fairness: What it is and Why it Matters
Seiders, Kathleen; Berry, Leonard L. - In: The Executive : an Academy of Management Publication 12 (1998) 2, pp. 8-20
Persistent link: https://www.econbiz.de/10007356613
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Cultivating Service Brand Equity
Berry, Leonard L. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10006152481
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Relationship Marketing of Services -- Growing Interest, Emerging Perspectives
Berry, Leonard L. - In: Journal of the Academy of Marketing Science 23 (1995) 4, pp. 236-245
Persistent link: https://www.econbiz.de/10006154439
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The Nature and Determinants of Customer Expectations of Service
Zeithaml, Valarie A.; Berry, Leonard L.; Parasuraman, A. - In: Journal of the Academy of Marketing Science 21 (1993) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10006156045
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Creating New Markets Through Service Innovation - Incremental improvements in service offerings are not uncommon, but to generate new markets or reshape existing ones, executives m...
Berry, Leonard L.; Shankar, Venkatesh; Parish, Janet Turner - In: MIT sloan management review 47 (2006) 2, pp. 56-64
Persistent link: https://www.econbiz.de/10006228675
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BEST PRACTICE - Clueing In Customers
Berry, Leonard L.; Bendapudi, Neeli - In: Harvard business review : HBR (2003), pp. 100-107
Persistent link: https://www.econbiz.de/10005937180
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Understanding Service Convenience
Berry, Leonard L.; Seiders, Kathleen; Grewal, Dhruv - In: Journal of marketing 66 (2002) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10005941779
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BEST PRACTICE - The Old Pillars of New Retailing - The illusion persists that new technologies can help companies overcome the problems of fickle consumers, price-slashing competit...
Berry, Leonard L. - In: Harvard business review : HBR 79 (2001) 4, pp. 131-140
Persistent link: https://www.econbiz.de/10005950498
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The Behavioral Consequences of Service Quality
Zeithaml, Valarie A.; Berry, Leonard L.; Parasuraman, A. - In: Journal of marketing 60 (1996) 2, pp. 31-46
Persistent link: https://www.econbiz.de/10005988383