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The multi-channel challenge: A dynamic capability approach
Wilson, Hugh; Daniel, Elizabeth - In: Industrial marketing management : the international … 36 (2007) 1, pp. 10-20
Persistent link: https://www.econbiz.de/10007392183
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Escaping the channel silo: Researching the new consumer
Stuart-Menteth, Hester; Wilson, Hugh; Baker, Susan - In: International journal of market research : JMRS ; the … 48 (2006) 4, pp. 415-438
Persistent link: https://www.econbiz.de/10007289188
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Towards a map of marketing information systems: an inductive study
Daniel, Elizabeth; Wilson, Hugh; Mcdonald, Malcolm - In: European journal of marketing : EJM 37 (2003) 5-6, pp. 821-847
Persistent link: https://www.econbiz.de/10006084226
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Experimental methods in market research: From information to insight
Ryals, Lynette; Wilson, Hugh - In: International journal of market research : JMRS ; the … 47 (2005) 4, pp. 347-366
Persistent link: https://www.econbiz.de/10006691942
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CAMPAIGN MANAGEMENT - How to measure multi-channel campaigns - Here's a structured approach to seeing just how even a complex marketing plan contributes to your bottom line.
Wilson, Hugh; Bruce, Lindsay; Love, Jennifer - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 7, pp. 35-37
Persistent link: https://www.econbiz.de/10006751345
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Different firm size effects on wages for supervisors and workers
Meagher, Kieron J.; Wilson, Hugh - In: Economics letters 84 (2004) 2, pp. 225-230
Persistent link: https://www.econbiz.de/10006756352
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An exploratory case study analysis of contemporary marketing practices
Palmer, Roger; Wilson, Hugh - In: Journal of strategic marketing 17 (2009) 2, pp. 169
Persistent link: https://www.econbiz.de/10008256262
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Factors influencing the adoption of online recruitment
Parry, Emma; Wilson, Hugh - In: Personnel review : a professional journal reporting new … 38 (2009) 6, pp. 655-673
Persistent link: https://www.econbiz.de/10008316575
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Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
Bailey, Christine; Baines, Paul; Wilson, Hugh; Clark, Moira - In: Journal of marketing management : MM 25 (2009) 3, pp. 227-253
Persistent link: https://www.econbiz.de/10008416609
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The diffusion of e-commerce in UK SMEs
Wilson, Hugh; Daniel, Elizabeth; Davies, Iain - In: Journal of marketing management : MM 24 (2008) 5, pp. 489-517
Persistent link: https://www.econbiz.de/10008416628