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Uncertain lifetimes and the implications of social security in an endogenous communication model
Lee, Kiyoung - In: The Korean economic review 16 (2000) 2, pp. 391-408
Persistent link: https://www.econbiz.de/10009934423
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The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-Young; Li, Hairong; Edwards, Steven M - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 377-397
Persistent link: https://www.econbiz.de/10009976138
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The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil; Choi, Jiwon; Kim, Hyunchil; Davis, John A; … - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 301-318
Persistent link: https://www.econbiz.de/10010119910
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Mobile phones and mobile advertising: an Asian perspective
Li, Hairong; Lee, Ki-Young - In: International journal of internet marketing and … 3 (2006) 2, pp. 177-192
Persistent link: https://www.econbiz.de/10008126749