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IMC, brand communications, and corporate cultures: Client-advertising agency co-ordination and cohesion
Eagle, Lynne; Kitchen, Phillp J. - In: European journal of marketing : EJM 34 (2000) 5-6, pp. 667-686
Persistent link: https://www.econbiz.de/10006094437
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Issue 4 - Special Issue: Marketing to Children - Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
Young, Brian M.; Bruin, Anne de; Eagle, Lynne - In: Journal of marketing management : MM 19 (2003) 3-4, pp. 475-490
Persistent link: https://www.econbiz.de/10006968788
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Towards a globalized communications strategy: perceptions from New Zealand
Kitchen, Philip James; Eagle, Lynne - In: Marketing intelligence & planning 20 (2002) 3, pp. 174-184
Persistent link: https://www.econbiz.de/10006974063
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Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures
Eagle, Lynne; Rose, Lawrence C.; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10006749758
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Medicalization and Marketing
Brennan, Ross; Eagle, Lynne; Rice, David - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 8-23
Persistent link: https://www.econbiz.de/10008388417
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Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie; Pelsmacker, Patrick De; Eagle, Lynne - In: Young consumers : insight and ideas for responsible … 8 (2007) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
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Beyond advertising: in-home promotion of "fast food"
Eagle, Lynne; Brennan, Ross - In: Young consumers : insight and ideas for responsible … 8 (2007) 4, pp. 278
Persistent link: https://www.econbiz.de/10008270926
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The Encyclopaedic Dictionary of Marketing
Eagle, Lynne - In: Journal of marketing communications 15 (2009) 5, pp. 367-373
Persistent link: https://www.econbiz.de/10008334828
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Prescription medication advertising: Professional discomfort and potential patient benefits -- Can the two be balanced?
Eagle, Lynne; Chamberlain, Kerry - In: International journal of advertising : the quarterly … 23 (2004) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10008117604
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Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Eagle, Lynne; Kitchen, Philip J.; Bulmer, Sandy - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 956
Persistent link: https://www.econbiz.de/10007763284