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Global Gamesmanship
MacMillan, Ian C.; Putten, Alexander B.van; Gunther … - In: Harvard business review : HBR (2003), pp. 62-73
Persistent link: https://www.econbiz.de/10005935223
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Manager's Tool Kit: "Discover Your Products' Hidden Potential"
MacMillan, Ian C.; Gunther McGrath, Rita - In: Harvard business review : HBR 74 (1996) 3, pp. 58-74
Persistent link: https://www.econbiz.de/10005987815
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Nine New Roles for Technology Managers
Macmillan, Ian C.; Gunther Mcgrath, Rita - In: Research technology management 47 (2004) 3, pp. 16-26
Persistent link: https://www.econbiz.de/10006247287
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Machen Sie mehr aus Ihren Produkten
MacMILLAN, Ian C.; Gunther McGrath, Rita - In: Harvard-Business-Manager : das Wissen der Besten 20 (1998) 5, pp. 98-107
Persistent link: https://www.econbiz.de/10007062194
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In Ihren Produlkten steckt mehr Gewinn, als Sie denken
MacMillan, Ian C.; Gunther McGrath, Rita - In: Harvard-Business-Manager : das Wissen der Besten 18 (1996) 4, pp. 71-79
Persistent link: https://www.econbiz.de/10007077412
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Three Facets of Satisfaction and Their Influence on the Performance of Innovation Teams
Nerkar, Atul A.; Gunther McGrath, Rita; MacMillan, Ian C. - In: Journal of business venturing 11 (1996) 3, pp. 167-188
Persistent link: https://www.econbiz.de/10007001037
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FEATURES - PUTTING OPTIONS THINKING TO WORK - Assessing Technology Projects Using Real Options Reasoning - Rita Gunther McGrath and Ian C MacMillan describe a method for assessing...
Gunther McGrath, Rita; MacMillan, Ian C. - In: Research technology management 43 (2000) 4, pp. 35-49
Persistent link: https://www.econbiz.de/10006286376
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Multimarket Maneuvering in Uncertain Spheres of Influence: Resource Diversion Strategies
McGrath, Rita Gunther; Chen, Ming-Jer; MacMillan, Ian C. - In: The Academy of Management review : AMR 23 (1998) 4, pp. 724-740
Persistent link: https://www.econbiz.de/10007349544
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Using Real Options Discipline for Highly Uncertain Technology Investments
Macmillan, Ian C.; van Putten, Alexander B.; Mcgrath, … - In: Research technology management 49 (2006) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10006229097
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MANAGER'S TOOL KIT: DISCOVERY-DRIVEN PLANNING
McGrath, Rita Gunther; MacMillan, Ian C. - In: Harvard business review : HBR 73 (1995) 4, pp. 44-56
Persistent link: https://www.econbiz.de/10005996409