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Anatomie des Marketing - wie d...
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Blümelhuber, Christian
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Brunk, Katja H.
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Kalka, Jochen
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Journal of business research : JBR
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Markenartikel : das Magazin für Markenführung
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Media & Marketing : ein Magazin der Produktamilie W & V
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Markenführung - Markenerfolg IV - Zum Erfolg der Marke in Wirtschaft und Gesellschaft Beiträge aus der Wissenschaft, Forschung und Lehre
Meffert, Heribert
;
Blümelhuber, Christian
- In:
Markenartikel : das Magazin für Markenführung
64
(
2002
)
3
,
pp. 74-79
Persistent link: https://www.econbiz.de/10006559841
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2
"Big Brotherisierung der politischen Werbung" (Interview)
Kalka, Jochen
;
Blümelhuber, Christian
;
Spreng, Michael
; …
- In:
Media & Marketing : ein Magazin der Produktamilie W & V
(
2002
)
6
,
pp. 20-23
Persistent link: https://www.econbiz.de/10008179219
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3
One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.
;
Blümelhuber, Christian
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10008769033
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4
Abhandlungen - Fehler des Quellengedächtnisses. Überblick und empirische Ergebnisse.
Blümelhuber, Christian
;
Schnitzer, Tobias
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10007262294
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5
The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph
;
Blümelhuber, Christian
- In:
Marketing : journal of research and management
3
(
2007
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10009069502
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