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Relationship Governance in a Supply Chain Network
Wathne, Kenneth H.; Heide, Jan B. - In: Journal of marketing 68 (2004) 1, pp. 73-89
Persistent link: https://www.econbiz.de/10005929506
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Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions
Wathne, Kenneth H.; Heide, Jan B. - In: Journal of marketing 64 (2000) 4, pp. 36-51
Persistent link: https://www.econbiz.de/10005954981
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Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
Rokkan, Aksel I.; Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 210-224
Persistent link: https://www.econbiz.de/10006650429
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Interfirm Monitoring, Social Contracts, and Relationship Outcomes
Heide, Jan B.; Wathne, Kenneth H.; Rokkan, Aksel I. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 425-433
Persistent link: https://www.econbiz.de/10007751282
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Managing marketing relationship through qualification and incentives ; report No. 06-125
Wathne, Kenneth H.; Heide, Jan B. - In: MSI reports : working paper series (2006) 4, pp. 85-100
Persistent link: https://www.econbiz.de/10009893474
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Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda
Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing 70 (2006) 3, pp. 90-103
Persistent link: https://www.econbiz.de/10007264301
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Exclusive Dealing and Business Efficiency: Evidence from Industry Practice
Heide, Jan B.; Dutta, Shantanu; Bergen, Mark - In: The journal of law & economics 41 (1998) 2, pp. 387-408
Persistent link: https://www.econbiz.de/10007346962
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Plural Governance in Industrial Purchasing
Heide, Jan B. - In: Journal of marketing 67 (2003) 4, pp. 18-29
Persistent link: https://www.econbiz.de/10005931542
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Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence
Dutta, Shantanu; Heide, Jan B.; Bergen, Mark - In: Journal of marketing 63 (1999) 4, pp. 121-134
Persistent link: https://www.econbiz.de/10005964052
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Managing Promotion Program Participation Within Manufacturer-Retailer Relationships
Murry Jr, John P.; Heide, Jan B. - In: Journal of marketing 62 (1998) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10005979231