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TWO CRITICAL ISSUES: CREATIVITY AND GENDER - Book Review - Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do
Tolley, B.Stuart; Bogart, Leo - In: Journal of advertising research 43 (2003) 1, pp. 130-135
Persistent link: https://www.econbiz.de/10006505755
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Buying Services and the Media Marketplace - Advertising research is being transformed by the emergence of giant buying services that operate outside of the traditional agency struc...
Bogart, Leo - In: Journal of advertising research 40 (2000) 5, pp. 37-42
Persistent link: https://www.econbiz.de/10006514505
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Three Views of Advertising: A Review Essay
Bogart, Leo - In: Journal of advertising research 35 (1995) 4, pp. 63-68
Persistent link: https://www.econbiz.de/10006532642
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Who Pays for the Media?
Bogart, Leo - In: Journal of advertising research 34 (1994) 2, pp. 11-18
Persistent link: https://www.econbiz.de/10006536624