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Marketing the e-Business - Lisa Harris and Charles Dennis; Routledge, London and New York, 2002, 355pp, 55 figures and tables, Price (GBP)17.99 (hbk), ISBN 0-425-35600-3
Tomczak, Torsten; Schögel, Marcus; Schmidt, Inga - In: Journal of retailing and consumer services 11 (2004) 5, pp. 331
Persistent link: https://www.econbiz.de/10005926517
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Marke - UBS -- Touchpoint-Management
Wöstenfeld, Myriam; Schmidt, Inga - In: Marketing-Journal : ein Magazin der Produktfamilie W & … 40 (2007) 11, pp. 12-15
Persistent link: https://www.econbiz.de/10007884472
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Integrierte und agile Konzepte für eine erfolgreiche Marktbearbeitung
Belz, Christian; Schögel, Marcus - In: IO-Management 67 (1998) 3, pp. 43-47
Persistent link: https://www.econbiz.de/10006789739
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Zuliefermarketing: Wettbewerb um anspruchsvolle Kunden
Schögel, Marcus - In: IO-Management 64 (1995) 6, pp. 45-50
Persistent link: https://www.econbiz.de/10006799753
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Das Marketing neu positionieren - Das Marketing kämpft gegen Vorurteile: Die Abteilungen werden vielerorts immer kleiner, ihr Einfluss schwindet. Zwei Marketingexperten der Univers...
Belz, Christian; Schögel, Marcus - In: IO new management : Zeitschrift für … 77 (2008) 3, pp. 42-45
Persistent link: https://www.econbiz.de/10007916141
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Marketingforum Universität St.Gallen - Innovation Driven Marketing
Schögel, Marcus; Belz, Christian - In: Marketing-Journal : ein Magazin der Produktfamilie W & … 40 (2007) 10, pp. 8-11
Persistent link: https://www.econbiz.de/10007870800
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Steering customers to the online channel: The influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis; Schögel, Marcus; Schulten, Matthias - In: Journal of retailing and consumer services 19 (2012) 3, pp. 368-380
Persistent link: https://www.econbiz.de/10009967389
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Channel extension strategies : the crucial roles of internal capabilities and customer lock-in
Binder, Jochen; Herhausen, Dennis; Pernet, Nicolas; … - In: European retail research 26 (2012) 1, pp. 43-70
Persistent link: https://www.econbiz.de/10010006934
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Leveraging the buzz : from fan to lead generation in BMW's pre-communication
Mrkwicka, Kirsten; Resinger, Florian; Schögel, Marcus - In: Marketing Review St. Gallen : die neue … 29 (2012) 4, pp. 28-34
Persistent link: https://www.econbiz.de/10010016605
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Profiting from customer relationship management: The overlooked role of generative learning orientation
Herhausen, Dennis; Schögel, Marcus - In: Management decision : MD 51 (2013) 8, pp. 1678-1700
Persistent link: https://www.econbiz.de/10010182044