//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising quality and inform...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
7
Werbewirkung
3
Marketing
2
Werbewirtschaft
2
Betriebswirtschaftslehre
1
Deutschland
1
Direktwerbung
1
Hörfunkwerbung
1
Online-Marketing
1
Verkaufsförderung
1
Werbeplanung
1
Werbepsychologie
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Journal
7
Type of publication (narrower categories)
All
Fachzeitung
1
Graue Literatur
1
Magazin
1
Non-commercial literature
1
Zeitung
1
Language
All
English
5
German
2
Institution
All
American Academy of Advertising
1
Source
All
OLC EcoSci
ECONIS (ZBW)
39,711
USB Cologne (EcoSocSci)
5,819
EconStor
75
USB Cologne (business full texts)
30
ArchiDok
16
BASE
13
RePEc
8
more ...
less ...
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Journal of advertising : official publication of the American Academy of Advertising
American Academy of Advertising
-
Philadelphia, Pa : Taylor & Francis
;
-2012: Atlanta, Ga …
-
1.1972 -
Persistent link: https://www.econbiz.de/10008373318
Saved in:
2
Media-Perspektiven
Frankfurt, M : Media-Perspektiven
;
anfangs: Frankfurt, …
-
1970 -
Persistent link: https://www.econbiz.de/10008376352
Saved in:
3
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
4
International journal of advertising : the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
5
Journal of advertising research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
Saved in:
6
Werben & verkaufen : W & V
München : Verl. Werben-&-Verkaufen
;
-2009: München : …
-
1963,Apr. -
Persistent link: https://www.econbiz.de/10008384765
Saved in:
7
Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->