Advertising quality and informationally consistent prices
Year of publication: |
1982
|
---|---|
Authors: | Conrad, Klaus |
Published in: |
Zeitschrift für die gesamte Staatswissenschaft : ZgS. - Tübingen : Mohr, ISSN 0044-2550, ZDB-ID 200227-9. - Vol. 138.1982, 4, p. 680-694
|
Subject: | Werbung | Absatzpolitik | Qualität |
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