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Was Kunden wirklich wollen Loyalität: Sparen Sie sich Zusatzangebote, wenn Sie Käufer an sich binden wollen. Lösen Sie stattdessen deren Probleme.
Dixon, Matthew; Freeman, Karen; Toman, Nicholas - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 9, pp. 36-46
Persistent link: https://www.econbiz.de/10008453025
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Stop Trying to Delight Your Customers What most people really want — But rarely get — Is just a quick, easy solution to their service issues. Here are five tactics every company sh...
Dixon, Matthew; Freeman, Karen; Toman, Nicholas - In: Harvard business review : HBR (2010), pp. 116-124
Persistent link: https://www.econbiz.de/10008434081
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SPOTLIGHT ON SMARTER SALES - The End of Solution Sales
Adamson, Brent; Dixon, Matthew; Toman, Nicholas - In: Harvard business review : HBR (2012), pp. 60-70
Persistent link: https://www.econbiz.de/10009990382
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SPOTLIGHT ON SMARTER SALES - The End of Solution Sales
Adamson, Brent; Dixon, Matthew; Toman, Nicholas - In: Harvard business review : HBR (2012), pp. 60-70
Persistent link: https://www.econbiz.de/10010011831