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International Trade Fairs and Foreign Market Involvement: Review and Research Directions
Seringhaus, F.H.Rolf; Rosson, Philip J. - In: International business review : the official journal of … 3 (1994) 3, pp. 311
Persistent link: https://www.econbiz.de/10006005855
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Visitor and Exhibitor Interaction at Industrial Trade Fairs
Rosson, Philip J.; Rolf Seringhaus, F.H. - In: Journal of business research : JBR 32 (1995) 1, pp. 81-90
Persistent link: https://www.econbiz.de/10006742272
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Management and performance of international trade fair exhibitors: Government stands vs independent stands
Seringhaus, F.J.H.Rolf; Rosson, Philip J. - In: International marketing review 15 (1998) 5, pp. 398-412
Persistent link: https://www.econbiz.de/10006303850
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Firm Experience and International Trade Fairs
Seringhaus, F.H.Rolf; Rosson, Philip J. - In: Journal of marketing management : MM 17 (2001) 7-8, pp. 877-902
Persistent link: https://www.econbiz.de/10006976799