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Griffith, David E.
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Journal of the Academy of Marketing Science
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OLC EcoSci
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Managing Trade Promotions in the Context of Market Power
Kasulis, Jack J.
;
Morgan, Fred W.
;
Griffith, David E.
; …
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10006152822
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The Price of Competitiveness in Competitive Pricing
Griffith, David E.
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
25
(
1997
)
2
,
pp. 109-116
Persistent link: https://www.econbiz.de/10006153717
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