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Dewitte, Siegfried
19
Warlop, Luk
10
Poels, Karolien
6
Pandelaere, Mario
5
Geyskens, Kelly
4
Bruyneel, Sabrina
2
Cornelissen, Gert
2
Goukens, Caroline
2
Bergh, Bram Van den
1
Briers, Barbara
1
Bruyneel, Sabrina D.
1
Claus, Bart
1
Dekimpe, Marnik G.
1
Dewitte, Slegfried
1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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OLC EcoSci
ECONIS (ZBW)
116
RePEc
17
Other ZBW resources
5
EconStor
1
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1
Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10008167911
Saved in:
2
Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
International journal of advertising : the quarterly …
37
(
2008
)
4
,
pp. 63-75
Persistent link: https://www.econbiz.de/10009976374
Saved in:
3
Hope and self-regulatory goals applied to an advertising context
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1030-1040
Persistent link: https://www.econbiz.de/10008092949
Saved in:
4
Hope and self-regulatory goals applied to an advertising context
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1030-1041
Persistent link: https://www.econbiz.de/10008899461
Saved in:
5
How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising - This article gives an update on the different methods used for measuring emotions in advertisin...
Poels, Karolien
;
Dewitte, Slegfried
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10007378756
Saved in:
6
Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10010085854
Saved in:
7
I felt low and my purse feels light: depleting mood regulation attempts affect risk decision making
Bruyneel, Sabrina D.
;
Dewitte, Siegfried
;
Franses, …
- In:
Journal of behavioral decision making
22
(
2009
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10008210872
Saved in:
8
Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption
Geyskens, Kelly
;
Dewitte, Siegfried
;
Pandelaere, Mario
; …
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
4
,
pp. 600-610
Persistent link: https://www.econbiz.de/10008151109
Saved in:
9
Better think before agreeing twice
Pandelaere, Mario
;
Briers, Barbara
;
Dewitte, Siegfried
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 133-142
Persistent link: https://www.econbiz.de/10008427706
Saved in:
10
The Backdoor to Overconsumption: The Effect of Associating "Low-Fat" Food with Health References
Geyskens, Kelly
;
Pandelaere, Mario
;
Dewitte, Siegfried
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
1
,
pp. 118-125
Persistent link: https://www.econbiz.de/10007748591
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