Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism
| Year of publication: |
2008
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| Authors: | Poels, Karolien ; Dewitte, Siegfried |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 37.2008, 4 (1.12.), p. 63-75
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