Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Integrated marketing communica...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
70
Strategisches Management
58
Marktforschung
13
Welt
11
Marketingpolitik
10
Management
9
Betriebswirtschaftslehre
8
Entrepreneurship-Ansatz
8
KMU
7
Deutschland
6
Marketingtheorie
5
Multinationales Unternehmen
5
Theorie
5
Unternehmenserfolg
5
Unternehmensplanung
5
Asiatisch-pazifischer Raum
3
Controlling
3
Gesundheitswesen
3
Globalisierung
3
Innovationsmanagement
3
Internationales Management
3
Internationales Marketing
3
Kommunikation
3
Konsumentenverhalten
3
Lieferanten-Kunden-Beziehung
3
Organisatorischer Wandel
3
Personalmanagement
3
USA
3
Unternehmensfinanzierung
3
Verkauf
3
Werbeplanung
3
Werbewirkung
3
Werbung
3
Betriebliche Finanzwirtschaft
2
Brasilien
2
China
2
Einzelhandel
2
Europa
2
Führungskräfte
2
Geschäftsmodell
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Journal
112
Article
19
Type of publication (narrower categories)
All
Graue Literatur
6
Non-commercial literature
6
Fachzeitung
3
Magazin
3
Zeitung
2
Case study
1
Fallstudie
1
Gesetz- und Verordnungsblatt
1
Guidebook
1
Market information
1
Marktinformation
1
No longer published / No longer aquired
1
Ratgeber
1
more ...
less ...
Language
All
English
115
German
16
French
1
Undetermined
1
Author
All
Aggarwal, K. K.
1
Beck, Valentin
1
Bhattacharyya, Som Sekhar
1
Boonchoo, Pattana
1
Britzelmaier, Bernd
1
Damoah, Obi Berko O.
1
Dewes, Homero
1
Economou, Victoria Pekka
1
Guercini, Simone
1
Häberle, Michael
1
Kaličanin, Djordje
1
Knežević, Vladan
1
Kraus, Patrick
1
Kumar, Alok
1
Lin, Liang-hung
1
Madansky, Albert
1
Martins, Ricardo S.
1
Mayer, Benjamin
1
McConnell, Patrick
1
Padula, Antônio Domingos
1
Qin, Cindy
1
Ramburuth, Prem
1
Runfola, Andrea
1
Schrager, James E.
1
Sigalas, Christos
1
Sleuwaegen, Leo
1
Solé, Mar
1
Talamini, Edson
1
Tsang, Denise
1
Turki, Ahmed
1
Wadeson, Nigel
1
Wang, Yue
1
Wubben, Emiel F. M.
1
Xavier, Wescley Silva
1
Yan, Ho-don
1
Özdemir, Özge Gökbulut
1
more ...
less ...
Institution
All
American Marketing Association
3
Academy of Marketing Science, Coral Gables, Fla.
2
AMACOM
1
Absatzwirtschaftliche Gesellschaft
1
Association of Marketing Theory and Practice
1
Boeing Institute of International Business, Saint Louis, Mo.
1
Deutsche Marketing-Vereinigung
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Verband
1
European Association for Industrial Marketing Research
1
Foster College of Business Administration, Peoria, Ill.
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Nürnberg e.V.
1
Icfai University Press, Hyderabad
1
Institute for Business and Finance Research, Hilo, Hawaii
1
Institute for Operations Research and the Management Sciences
1
Institute of Chartered Financial Analysts of India
1
Market Research Society
1
Small Business Institute, Fresno, Calif.
1
Society for Long Range Planning
1
Strategic Management Society
1
Strategic Planning Society
1
Universität Sankt Gallen
1
Österreichische Gesellschaft für Absatzwirtschaft
1
Österreichische Werbewissenschaftliche Gesellschaft
1
more ...
less ...
Published in...
All
Journal of strategy and management
4
International journal of business and globalisation : IJBG
3
Journal of research in marketing and entrepreneurship : JRME
3
Organizations and markets in emerging economies
2
A Wiley interscience publication
1
AMACOM : D
1
African journal of economic and management studies : AJEMS
1
Economic annals
1
EuroMed journal of business
1
International journal of logistics systems and management
1
Journal / The Capco Institute : journal of financial transformation
1
Journal of fashion marketing and management
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
55,618
USB Cologne (EcoSocSci)
11,612
RePEc
6,946
Other ZBW resources
3,007
BASE
1,906
EconStor
463
USB Cologne (business full texts)
358
ArchiDok
13
more ...
less ...
Showing
1
-
10
of
131
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
management : a quarterly business management publication of the American
Marketing
Association
American Marketing Association
-
Chicago, Ill : AMA
-
1.1992 -
Persistent link: https://www.econbiz.de/10008275771
Saved in:
2
Journal of advertising research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
Saved in:
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
Saved in:
4
An inventory decision model for new products when demand depends on dynamic advertising expenditure
Aggarwal, K. K.
;
Kumar, Alok
- In:
International journal of logistics systems and management
15
(
2013
)
4
,
pp. 424-444
Persistent link: https://www.econbiz.de/10010159612
Saved in:
5
JMM : the international journal on media management
Philadelphia, Pa. : Taylor & Francis Group
;
1999-2003: …
;
…
-
1.1999 -
Persistent link: https://www.econbiz.de/10008932827
Saved in:
6
Journal of business market management : jbm
Wiesbaden : Gabler, Springer Fachmedien Wiesbaden
;
…
-
1.2007 - 4.2010; damit Ersch. eingest
Persistent link: https://www.econbiz.de/10008347374
Saved in:
7
B to B : advertising age's newspaper of the
marketing
revolution
Chicago, Ill. : Crain Communications
-
85.2000,2 -
Persistent link: https://www.econbiz.de/10008351386
Saved in:
8
International
marketing
review
Bradford : Emerald
;
-2005,5: Bradford : MCB University …
;
…
-
1.1983 -
Persistent link: https://www.econbiz.de/10008351389
Saved in:
9
The journal of business & industrial
marketing
Bradford : Emerald
;
anfangs: Santa Barbara, Calif. : …
-
1.1986 -
Persistent link: https://www.econbiz.de/10008366650
Saved in:
10
International journal of contemporary hospitality management
Bradford : Emerald
;
anfangs: Bradford : MCB University Press
-
2.1990 -
Persistent link: https://www.econbiz.de/10008369993
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
