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Why marketing needs reform
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English
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Johansson, Johny K.
12
Ronkainen, Ilkka A.
4
Dimofte, Claudiu V.
2
Hirano, Masaaki
2
Czinkota, Michael R.
1
Dimofte, Claudia V.
1
Leigh, Laurence
1
Mazvancheryl, Sanal K.
1
Nonaka, Ikujiro
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Roos, Johan
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Yip, George S.
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Marketing management : a quarterly business management publication of the American Marketing Association
2
Advances in strategic management : a research annual
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Multinational business review
1
The international executive
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OLC EcoSci
ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
6
Other ZBW resources
6
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1
Japanese marketing in the post-bubble era
Johansson, Johny K.
;
Hirano, Masaaki
- In:
The international executive
38
(
1996
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10007318481
Saved in:
2
International Alliances: Why Now?
Johansson, Johny K.
- In:
Journal of the Academy of Marketing Science
23
(
1995
)
4
,
pp. 301-304
Persistent link: https://www.econbiz.de/10006154431
Saved in:
3
Effects of Nationality on Global Strategy
Yip, George S.
;
Johansson, Johny K.
;
Roos, Johan
- In:
Management international review : mir ; journal of …
37
(
1997
)
4
,
pp. 365-386
Persistent link: https://www.econbiz.de/10006790512
Saved in:
4
Cognitive and Affective Reactions of U.S. Consumers to Global Brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10008141637
Saved in:
5
Organizational learning in Japanese companies
Nonaka, Ikujiro
;
Johansson, Johny K.
-
1985
Persistent link: https://www.econbiz.de/10010079184
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6
The rate of penetration by multinationals into emerging markets : evidence from BRIC
Johansson, Johny K.
;
Leigh, Laurence
- In:
Multinational business review
19
(
2011
)
3
,
pp. 272-289
Persistent link: https://www.econbiz.de/10009889661
Saved in:
7
The performance of global brands in the 2008 financial crisis: A test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10010000265
Saved in:
8
Negative Country-of-Origin Effects: The Case of the New Russia
Johansson, Johny K.
;
Ronkainen, Ilkka A.
;
Czinkota, …
- In:
Journal of international business studies : JIBS ; a …
25
(
1994
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10005913287
Saved in:
9
Brand Reality: The Japanese Perspective
Johansson, Johny K.
;
Hirano, Masaaki
- In:
Journal of marketing management : MM
15
(
1999
)
1-3
,
pp. 93-106
Persistent link: https://www.econbiz.de/10006990000
Saved in:
10
Global Marketing - The Brand Challenge
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
2
,
pp. 54-55
Persistent link: https://www.econbiz.de/10007230509
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