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De Pelsmacker, Patrick
18
Pelsmacker, Patrick De
17
Geuens, Maggie
9
Janssens, Wim
9
Dens, Nathalie
7
Cuyvers, Ludo
5
Cauberghe, Verolien
4
Viviers, Wilma
3
de Pelsmacker, Patrick
3
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Journal of business research : JBR
7
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing communications
5
International marketing review
2
Journal of business ethics : JOBE
2
Marketing intelligence & planning
2
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Psychology & marketing
1
South African journal of economic and management sciences
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Young consumers : insight and ideas for responsible marketers
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OLC EcoSci
ECONIS (ZBW)
167
Other ZBW resources
20
RePEc
10
USB Cologne (EcoSocSci)
8
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Consumer preferences for the marketing of ethically labelled coffee
Pelsmacker, Patrick De
;
Janssens, Wim
;
Sterckx, Ellen
; …
- In:
International marketing review
22
(
2005
)
5
,
pp. 512-530
Persistent link: https://www.econbiz.de/10006233836
Saved in:
2
Leeftijd, levensstijl en koopgedrag: zijn senioren anders?
Janssens, Wim
;
Pelsmacker, Patrick De
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
57
(
2003
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10006720651
Saved in:
3
Emotional or informative? Creative or boring?: The effectiveness of different types of radio commercial
Janssens, Wim
;
Pelsmacker, Patrick De
- In:
International journal of advertising : the quarterly …
24
(
2005
)
3
,
pp. 373-394
Persistent link: https://www.econbiz.de/10008116454
Saved in:
4
Online advertising and congruency effects: It depends on how you look at it
Janssens, Wim
;
De Pelsmacker, Patrick
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 579-605
Persistent link: https://www.econbiz.de/10010010201
Saved in:
5
Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement
Janssens, Wim
;
De Pelsmacker, Patrick
- In:
Journal of marketing communications
11
(
2005
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10008116805
Saved in:
6
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
De Pelsmacker, Patrick
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-270
Persistent link: https://www.econbiz.de/10008124490
Saved in:
7
Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement
Cauberghe, Verolien
;
De Pelsmacker, Patrick
;
Janssens, Wim
- In:
Journal of business research : JBR
63
(
2010
)
9
,
pp. 972-979
Persistent link: https://www.econbiz.de/10008443958
Saved in:
8
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
Pelsmacker, Patrick De
;
Geuens, Maggie
;
Vermeir, Iris
- In:
International journal of market research : JMRS ; the …
46
(
2004
)
4
,
pp. 465-478
Persistent link: https://www.econbiz.de/10006692666
Saved in:
9
Review - De invloed van interactieve media op het marketingbeleid: een overzicht van recente evoluties
Pelsmacker, Patrick De
;
Roy, Theo Van
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
52
(
1998
)
1
,
pp. 3-34
Persistent link: https://www.econbiz.de/10006733722
Saved in:
10
De economische vertegenwoordigers in het buitenland over de Vlaamse export
Cuyvers, Ludo
;
Pelsmacker, Patrick De
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
50
(
1996
)
2
,
pp. 311-336
Persistent link: https://www.econbiz.de/10006737491
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