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A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai; Eiamkanchanalai, Somkiat - In: Journal of business & economics research 7 (2009) 12, pp. 31-40
Persistent link: https://www.econbiz.de/10009887151
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Production lot sizing with variable production rate and explicit idle capacity cost
Eiamkanchanalai, Somkiat; Banerjee, Avijit - In: International journal of production economics 59 (1999) 1-3, pp. 251-260
Persistent link: https://www.econbiz.de/10006299241
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Factors influencing smartphone repurchase
Leelakulthanit, Orose; Hongcharu, Boonchai - In: Journal of business & economics research 10 (2012) 11, pp. 623-628
Persistent link: https://www.econbiz.de/10010058083
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An Analysis of Different Opinions on Consortia for Research and Development and Consortia for Manufacturing in New Product Development
Hongcharu, Boonchai - In: Journal of international marketing and marketing research 24 (1999) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10006990224
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Marketing for life in the economic recession time
Leelakulthanit, Orose; Hongcharu, Boonchai - In: International business and economics research journal 10 (2011) 4, pp. 57-66
Persistent link: https://www.econbiz.de/10009895096
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Factors that impact customer satisfaction : evidence from the Thailand mobile cellular network industry
Leelakulthanit, Orose; Hongcharu, Boonchai - In: International journal of management and marketing … 4 (2011) 2, pp. 67-76
Persistent link: https://www.econbiz.de/10009896994