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Das aktuelle Stichwort - Die Wirkung der Reputation am Beispiel von Business-to-Business Märkten.
Saab, Samy - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 34 (2005) 5, pp. 283-285
Persistent link: https://www.econbiz.de/10007437146
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Implementation of Key Account Management: Who, why, and how?
Wengler, Stefan; Ehret, Michael; Saab, Samy - In: Industrial marketing management : the international … 35 (2006) 1, pp. 103
Persistent link: https://www.econbiz.de/10006229609
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Implementation of Key Account Management: Who, why, and how?
Wengler, Stefan; Ehret, Michael; Saab, Samy - In: Industrial marketing management : the international … 35 (2006) 1, pp. 103
Persistent link: https://www.econbiz.de/10006229805
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The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
Geiger, Ingmar; Durand, Aurélia; Saab, Samy; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 82-94
Persistent link: https://www.econbiz.de/10009830718