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Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan

Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119

Persistent link: https://www.econbiz.de/10008054879

Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan

Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-130

Persistent link: https://www.econbiz.de/10008890822

Service failures away from home: benefits in intercultural service encounters

Warden, Clyde A.; Liu, Tsung-Chi; Huang, Chi-Tsun; Lee, … - In: International journal of service industry management : IJSIM 14 (2003) 3-4, pp. 436-457

Persistent link: https://www.econbiz.de/10007103434

Service failures away from home: benefits in intercultural service encounters

Warden, Clyde A.; Liu, Tsung-Chi; Huang, Chi-Tsun; Lee, … - In: International journal of service industry management : IJSIM 14 (2003) 3-4, pp. 436-457

Persistent link: https://www.econbiz.de/10007104700

Service failures away from home: benefits in intercultural service encounters

Warden, Clyde A.; Liu, Tsung-Chi; Huang, Chi-Tsun; Lee, … - In: International journal of service industry management : IJSIM 14 (2003) 4, pp. 436-457

Persistent link: https://www.econbiz.de/10007104888

THE WEB - How Worldwide Is Marketing Communication on the World Wide Web? English over the Web may not always be the most appropriate medium for the marketing message. This researc...

Warden, Clyde A.; Lal, Mengkuan; Wu, Wann-Yih - In: Journal of advertising research 42 (2002) 5, pp. 72-84

Persistent link: https://www.econbiz.de/10006508012

Chinese Negotiators’ Subjective Variations in Intercultural Negotiations

Warden, Clyde A.; Chen, Judy F. - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 529-538

Persistent link: https://www.econbiz.de/10008370178

Relationship quality in a coproduction context and the moderating effects of relationship orientation

Wu, Shih-Hao; Huang, Stephen Chi-Tsun; Tsai, Ching-Yi Daphne - In: Total quality management & business excellence : an … 24 (2013) 9, pp. 1062-1083

Persistent link: https://www.econbiz.de/10010169958

Chinese Negotiators’ Subjective Variations in Intercultural Negotiations

Warden, Clyde A.; Chen, Judy F. - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 529-538

Persistent link: https://www.econbiz.de/10009135841

Cross-buying evaluations in the retail banking industry

Liu, Tsung-Chi; Wu, Li-Wei - In: The service industries journal 29 (2009) 7, pp. 903-922

Persistent link: https://www.econbiz.de/10008275435