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Females' Perceptions of Offensive Advertising: The Importance of Values, Expectations, and Control
Christy, Timothy P. - In: Journal of current issues and research in advertising : … 28 (2006) 2, pp. 15-32
Persistent link: https://www.econbiz.de/10008126211
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The Role of Account Planning in U.S. Agencies - A national survey of 345 U.S. account planners reveals that planning is well integrated into U.S. advertising agencies with regard t...
Morrison, Margaret; Haley, Eric - In: Journal of advertising research 46 (2006) 1, pp. 124-131
Persistent link: https://www.econbiz.de/10007378747
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Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora; Haley, Eric; Lee, Yoon-Joo - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
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The Role of Gender and Message Strategy in the Perception of Advocacy Advertising
Lee, Yoon-Joo; Haley, Eric; Johnson Avery, Elizabeth - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10008438578
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Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora; Haley, Eric; Koo, Gi-Yong - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 67-81
Persistent link: https://www.econbiz.de/10009976403
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The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions
LEE, TAEJUN (DAVID); YUN, TAI WOONG; HALEY, ERIC - In: Journal of consumer affairs : official publication of … 46 (2012) 2, pp. 260-288
Persistent link: https://www.econbiz.de/10009989104
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The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo; Haley, Eric; Mark, Aimee Y. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 192-210
Persistent link: https://www.econbiz.de/10009999433
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Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun (David); Yun, TaiWoong; Haley, Eric - In: The journal of services marketing 27 (2013) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10010099426
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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-Joo; Haley, Eric; Yang, Kiseol - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 233-254
Persistent link: https://www.econbiz.de/10010119907
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The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo; Haley, Eric; Mark, Aimee Y - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 192-210
Persistent link: https://www.econbiz.de/10010033590