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The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: An internal organisational perspective
Powell, Shaun M.
- In:
European journal of marketing : EJM
45
(
2011
)
9
,
pp. 1365-1380
Persistent link: https://www.econbiz.de/10009329140
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Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
Balmer, John M. T.
;
Powell, Shaun M.
;
Greyser, Stephen A.
- In:
Journal of business ethics : JOBE
102
(
2011
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009187848
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