Organizational branding within creative SMEs
Year of publication: |
2008
|
---|---|
Authors: | Powell, Shaun M. |
Published in: |
Contemporary thoughts on corporate branding and corporate identity management. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-54314-0. - 2008, p. 115-137
|
Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | KMU | SME |
-
Linking entrepreneurial orientation to brand reputation
Rua, Orlando Manuel Martins Marques de Lima, (2018)
-
Theorie und Praxis bei der Etablierung einer Unternehmensmarke im Gartenbau
Peters, Yvonne M., (2017)
-
Aufbau einer Arbeitgebermarke in Handwerksbetrieben der Baubranche
Heming, Jochen, (2017)
- More ...
-
Journal of Brand Management : year end review 2015
Powell, Shaun M., (2015)
-
Journal of Brand Management : year end review 2019
Powell, Shaun M., (2019)
-
Journal of brand management - year end review 2016
Powell, Shaun M., (2016)
- More ...