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The Worth of Product Placement in Successful Films: An Event Study Analysis
Wiles, Michael A.; Danielova, Anna - In: Journal of marketing 73 (2009) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10008271558
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The effect of leverage on the tax-cut versus investment-subsidy argument
Danielova, Anna; Sarkar, Sudipto - In: Review of financial economics : RFE 20 (2011) 4, pp. 123-130
Persistent link: https://www.econbiz.de/10009801839
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Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
Wiles, Michael A.; Jain, Shailendra P.; Mishra, Saurabh; … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 828-846
Persistent link: https://www.econbiz.de/10008708352
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The effect of customer service on retailers’ shareholder wealth: The role of availability and reputation cues
Wiles, Michael A. - In: Journal of retailing 83 (2007) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10007599011
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2009) 1, pp. 79-102
Persistent link: https://www.econbiz.de/10009893527