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The role of social influence on adoption of high tech innovations: The moderating effect of public-private consumption
Kulviwat, Songpol; Bruner, Gordon C.; Al-Shuridah, Obaid - In: Journal of business research : JBR 62 (2009) 7, pp. 706-712
Persistent link: https://www.econbiz.de/10008248297
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The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption
Kulviwat, Songpol; Bruner, Gordon C.; Al-Shuridah, Obaid - In: Journal of business research : JBR 62 (2009) 7, pp. 706-713
Persistent link: https://www.econbiz.de/10008898880
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An integrative framework of technology acceptance model and personalisation in mobile commerce
Hsu, H. Y. Sonya; Kulviwat, Songpol - In: International journal of technology marketing : IJTMkt 1 (2005-06) 4, pp. 393-410
Persistent link: https://www.econbiz.de/10007381211
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Conflicting Cultural Imperatives in Modern Thailand: Global Perspectives
Niffenegger, Phillip; Kulviwat, Songpol; Engchanil, … - In: Asia Pacific business review 12 (2006) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10007291479
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Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry Into the Causes of Market Growth
Bharadwaj, Sundar; Clark, Terry; Kulviwat, Songpol - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 347-359
Persistent link: https://www.econbiz.de/10006149760
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Toward a unified theory of consumer acceptance technology
Kulviwat, Songpol; Bruner Ii, Gordon C.; Kumar, Anand; … - In: Psychology & marketing 24 (2007) 12, pp. 1059-1084
Persistent link: https://www.econbiz.de/10007876385
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Knowledge-base and online self-service
Hsu, Sonya H. Y.; Balasubramanian, Siva K.; Thakur, Ramendra - In: Journal of electronic commerce research : JECR 12 (2011) 2, pp. 133-151
Persistent link: https://www.econbiz.de/10009889479
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Korean workers' motivation tools : commitment and incentive-based motivation and their relative impact on behavioral work outcome
Lee, Keun; Kulviwat, Songpol - In: Multinational business review 16 (2008) 4, pp. 87-109
Persistent link: https://www.econbiz.de/10009889595
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The CAT model: Extensions and moderators of dominance in technology acceptance
Nasco, Suzanne A.; Kulviwat, Songpol; Kumar, Anand; … - In: Psychology & marketing 25 (2008) 10, pp. 987
Persistent link: https://www.econbiz.de/10008103822
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An exploratory investigation of the characteristics of consumer fanaticism
Thorne, Scott; Bruner, Gordon C. - In: Qualitative market research : an international journal 9 (2006) 1, pp. 51-72
Persistent link: https://www.econbiz.de/10006011065