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Poncin, Ingrid
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Derbaix, Christian
6
Ben Mimoun, Mohammed Slim
3
Pecheux, Claude
2
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1
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Journal of advertising research
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OLC EcoSci
ECONIS (ZBW)
35
RePEc
7
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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1
Commercials as Context for Other Commercials
Poncin, Ingrid
;
Derbaix, Christian
- In:
International journal of advertising : the quarterly …
38
(
2009
)
3
,
pp. 33-51
Persistent link: https://www.econbiz.de/10009976401
Saved in:
2
Commercials as Context for Other Commercials
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-50
Persistent link: https://www.econbiz.de/10008303122
Saved in:
3
Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of business research : JBR
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
Saved in:
4
OBSERVATIONS - A New Scale to Assess Children's Attitude toward TV Advertising
Derbaix, Christian
;
Pecheux, Claude
- In:
Journal of advertising research
43
(
2003
)
4
,
pp. 390-399
Persistent link: https://www.econbiz.de/10006505226
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5
Children's Attitude toward the Brand: A New Measurement Scale - Children represent both an important current and future market. Knowing their attitudes toward specific brands is of...
Pecheux, Claude
;
Derbaix, Christian
- In:
Journal of advertising research
39
(
1999
)
4
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006518404
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6
Pride in contemporary sport consumption: a marketing perspective
Decrop, Alain
;
Derbaix, Christian
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 586-604
Persistent link: https://www.econbiz.de/10008447602
Saved in:
7
Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels
Poncin, Ingrid
;
Ben Mimoun, Mohammed Slim
- In:
Revue gestion 2000 : actualités perfectionnements
28
(
2011
)
5
,
pp. 31-47
Persistent link: https://www.econbiz.de/10010012178
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8
A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty
Audrain-Pontevia, Anne-Françoise
;
N’Goala, Gilles
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 445-452
Persistent link: https://www.econbiz.de/10010142742
Saved in:
9
Case study—Embodied virtual agents: An analysis on reasons for failure
Ben Mimoun, Mohammed Slim
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-613
Persistent link: https://www.econbiz.de/10010027215
Saved in:
10
Études - Le placement de produits : un nouvel outil de persuasion de l'enfant consommateur ?
Poncin, Ingrid
- In:
Revue française du marketing
(
2007
)
214
,
pp. 43-60
Persistent link: https://www.econbiz.de/10007938993
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