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Customer relationship management and firm performance: the mediating role of business strategy
Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S. - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 326-347
Persistent link: https://www.econbiz.de/10008403960
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Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S. - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 188-198
Persistent link: https://www.econbiz.de/10008427700
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Triangulation von Umfragedaten in der Marketing- und Managementforschung
Homburg, Christian; Schilke, Oliver; Reimann, Martin - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 173-194
Persistent link: https://www.econbiz.de/10008238691
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Neuroökonomie: Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder
Schilke, Oliver; Reimann, Martin - In: Journal für Betriebswirtschaft : management review … 57 (2007) 3, pp. 247-262
Persistent link: https://www.econbiz.de/10007883213
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What Drives Key Informant Accuracy?
Homburg, Christian; Klarmann, Martin; Reimann, Martin; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 594-594
Persistent link: https://www.econbiz.de/10009997977
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Competition-motivated corporate social responsibility
Kemper, Jan; Schilke, Oliver; Reimann, Martin; Wang, Xuyi; … - In: Journal of business research : JBR 66 (2013) 10, pp. 1954-1963
Persistent link: https://www.econbiz.de/10010132288
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Functional magnetic resonance imaging in consumer research: A review and application
Reimann, Martin; Schilke, Oliver; Weber, Bernd; … - In: Psychology & marketing 28 (2011) 6, pp. 608-638
Persistent link: https://www.econbiz.de/10008995080
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Managing Marketing Communications with Multichannel Customers
Thomas, Jacquelyn S.; Sullivan, Ursula Y. - In: Journal of marketing 69 (2005) 4, pp. 239-251
Persistent link: https://www.econbiz.de/10005920849
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THE CUSTOMER - Getting the Most out of All Your Customers - Loyal customers don't produce stable, healthy growth. Profitable ones do. A new analytical tool can tell you how many ma...
Thomas, Jacquelyn S.; Reinartz, Werner; Kumar, V. - In: Harvard business review : HBR (2004), pp. 116-123
Persistent link: https://www.econbiz.de/10005926377
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Boekbesprekingen - Customer Equity
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S.; … - In: M & O : tijdschr. voor organisatiekunde en sociaal beleid 56 (2002) 3, pp. 80-83
Persistent link: https://www.econbiz.de/10006034273