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24
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Schilke, Oliver
17
Thomas, Jacquelyn S.
9
Reimann, Martin
8
Wirtz, Bernd W.
7
Blattberg, Robert C.
2
Brettel, Malte
2
Homburg, Christian
2
Kumar, V.
2
Reinartz, Werner
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Die Betriebswirtschaft : DBW
3
Journal of marketing research : JMR
3
Journal of marketing
2
Long range planning : LRP ; international journal of strategic management
2
Electronic commerce research and applications
1
Entrepreneurship, theory and practice : ET & P
1
Harvard business review : HBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business research : JBR
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of management : JOM
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
1
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OLC EcoSci
ECONIS (ZBW)
159
RePEc
7
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6
USB Cologne (business full texts)
2
EconStor
1
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Customer relationship management and firm performance: the mediating role of business strategy
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 326-347
Persistent link: https://www.econbiz.de/10008403960
Saved in:
2
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10008427700
Saved in:
3
Triangulation von Umfragedaten in der Marketing- und Managementforschung
Homburg, Christian
;
Schilke, Oliver
;
Reimann, Martin
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10008238691
Saved in:
4
Neuroökonomie: Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder
Schilke, Oliver
;
Reimann, Martin
- In:
Journal für Betriebswirtschaft : management review …
57
(
2007
)
3
,
pp. 247-262
Persistent link: https://www.econbiz.de/10007883213
Saved in:
5
What Drives Key Informant Accuracy?
Homburg, Christian
;
Klarmann, Martin
;
Reimann, Martin
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 594-594
Persistent link: https://www.econbiz.de/10009997977
Saved in:
6
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10010132288
Saved in:
7
Functional magnetic resonance imaging in consumer research: A review and application
Reimann, Martin
;
Schilke, Oliver
;
Weber, Bernd
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 608-638
Persistent link: https://www.econbiz.de/10008995080
Saved in:
8
Managing Marketing Communications with Multichannel Customers
Thomas, Jacquelyn S.
;
Sullivan, Ursula Y.
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 239-251
Persistent link: https://www.econbiz.de/10005920849
Saved in:
9
THE CUSTOMER - Getting the Most out of All Your Customers - Loyal customers don't produce stable, healthy growth. Profitable ones do. A new analytical tool can tell you how many ma...
Thomas, Jacquelyn S.
;
Reinartz, Werner
;
Kumar, V.
- In:
Harvard business review : HBR
(
2004
),
pp. 116-123
Persistent link: https://www.econbiz.de/10005926377
Saved in:
10
Boekbesprekingen - Customer Equity
Blattberg, Robert C.
;
Getz, Gary
;
Thomas, Jacquelyn S.
; …
- In:
M & O : tijdschr. voor organisatiekunde en sociaal beleid
56
(
2002
)
3
,
pp. 80-83
Persistent link: https://www.econbiz.de/10006034273
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