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Cognitive segmentation: Modeling the structure and content of customers' thoughts
Carrillat, François A.; Riggle, Robert J.; Locander, … - In: Psychology & marketing 26 (2009) 6, pp. 479-506
Persistent link: https://www.econbiz.de/10008249983
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The effectiveness of university sponsorship in increasing survey response rate
Ladik, Daniel M.; Carrillat, François A.; Solomon, Paul J. - In: Journal of marketing theory and practice 15 (2007) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10009884881
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Examining the impact of service quality : a meta-analysis of empirical evidence
Carrillat, François A.; Jaramillo, Fernando; Mulki, … - In: Journal of marketing theory and practice 17 (2009) 2, pp. 95-110
Persistent link: https://www.econbiz.de/10009884922
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The sponsorship-advertising interface: is less better for sponsors?
Carrillat, François A.; d'Astous, Alain - In: European journal of marketing : EJM 46 (2012) 3, pp. 562-575
Persistent link: https://www.econbiz.de/10009846077
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The validity of the SERVQUAL and SERVPERF scales: A meta-analytic view of 17 years of research across five continents
Carrillat, François A.; Jaramillo, Fernando; Mulki, Jay P. - In: International journal of service industry management : IJSIM 18 (2007) 5, pp. 472-490
Persistent link: https://www.econbiz.de/10007799771