//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Obama the brand : a paradigm s...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
5
Language
All
Undetermined
4
English
1
Author
All
Newman, Bruce I.
5
Ben-Ur, Joseph
2
Cwalina, Wojciech
1
Falkowski, Andrzej
1
Published in...
All
European journal of marketing : EJM
2
Psychology & marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
OLC EcoSci
ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
3
Other ZBW resources
3
RePEc
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Obama the brand : a paradigm shift in marketing and polling
Newman, Bruce I.
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
1
,
pp. 46-53
Persistent link: https://www.econbiz.de/10009854247
Saved in:
2
A marketing poll: an innovative approach to prediction, explanation and strategy
Ben-Ur, Joseph
;
Newman, Bruce I.
- In:
European journal of marketing : EJM
44
(
2010
)
3
,
pp. 515-539
Persistent link: https://www.econbiz.de/10008404510
Saved in:
3
Towards the development of a cross-cultural model of voter behavior: Comparative analysis of Poland and the US
Cwalina, Wojciech
;
Falkowski, Andrzej
;
Newman, Bruce I.
- In:
European journal of marketing : EJM
44
(
2010
)
3
,
pp. 351-369
Persistent link: https://www.econbiz.de/10008404520
Saved in:
4
Motives, perceptions and voting intention of voters in the 2000 U.S. presidential election
Ben-Ur, Joseph
;
Newman, Bruce I.
- In:
Psychology & marketing
19
(
2002
)
12
,
pp. 1047-1066
Persistent link: https://www.econbiz.de/10006970925
Saved in:
5
Editorial: Broadening the boundaries of marketing: Political marketing in the new millennium
Newman, Bruce I.
- In:
Psychology & marketing
19
(
2002
)
12
,
pp. 983-986
Persistent link: https://www.econbiz.de/10006970930
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->