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Obama the brand : a paradigm shift in marketing and polling
Newman, Bruce I. - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10009854247
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A marketing poll: an innovative approach to prediction, explanation and strategy
Ben-Ur, Joseph; Newman, Bruce I. - In: European journal of marketing : EJM 44 (2010) 3, pp. 515-539
Persistent link: https://www.econbiz.de/10008404510
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Towards the development of a cross-cultural model of voter behavior: Comparative analysis of Poland and the US
Cwalina, Wojciech; Falkowski, Andrzej; Newman, Bruce I. - In: European journal of marketing : EJM 44 (2010) 3, pp. 351-369
Persistent link: https://www.econbiz.de/10008404520
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Motives, perceptions and voting intention of voters in the 2000 U.S. presidential election
Ben-Ur, Joseph; Newman, Bruce I. - In: Psychology & marketing 19 (2002) 12, pp. 1047-1066
Persistent link: https://www.econbiz.de/10006970925
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Editorial: Broadening the boundaries of marketing: Political marketing in the new millennium
Newman, Bruce I. - In: Psychology & marketing 19 (2002) 12, pp. 983-986
Persistent link: https://www.econbiz.de/10006970930