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THE EFFEVTICE USE OF ADVERTISI...
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Journal of advertising research
New York, NY : Foundation
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
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Hamburg : New-Business-Verl
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2002,4-2006: Wien : …
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44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
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An inventory decision model for new products when demand depends on dynamic advertising expenditure
Aggarwal, K. K.
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Kumar, Alok
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International journal of logistics systems and management
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2013
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4
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pp. 424-444
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