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Journal of advertising research
New York, NY : Foundation - 1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft; … - Hamburg : New-Business-Verl; 2002,4-2006: Wien : …; … - 44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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An inventory decision model for new products when demand depends on dynamic advertising expenditure
Aggarwal, K. K.; Kumar, Alok - In: International journal of logistics systems and management 15 (2013) 4, pp. 424-444
Persistent link: https://www.econbiz.de/10010159612