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Best of HBR - Major Sales: Who Really Does the Buying? Psychological information about customers is usually freely available and can pave the way for an effective sales strategy. W...
Bonoma, Thomas V. - In: Harvard business review : HBR (2006), pp. 172-181
Persistent link: https://www.econbiz.de/10007275680
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A book filled with lessons from the best and brightest in the tricky business of product creation.
Bonoma, Thomas V. - In: Across the board 32 (1995) 7, pp. 59
Persistent link: https://www.econbiz.de/10006707773
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The Empty Middle - Why are so many otherwise smart marketers looking for customers where pickings are leanest?
Bonoma, Thomas V. - In: Across the board 30 (1993) 5, pp. 34-39
Persistent link: https://www.econbiz.de/10006711638